New media, new advertisers a critical discourse analysis on Filipino beauty Tiktok content

New media, new advertisers a critical discourse analysis on Filipino beauty Tiktok content

This study uses the Political Economy as a framework to understand why beauty TikTok content can persuade its viewers to buy beauty products and promote consumerism among its audiences. Using Fairclough's Three-Dimensional Critical Discourse Analysis as a theory and method, I subjected 20 exist...

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Bibliographic Details
Main Author: Marcelo, Kriscia Anne Sabino (Author)
Other Authors: Tañaquin, Annicalou C. (adviser .)
Format: Thesis
Language:English
Subjects:
Social media—Influence.
Internet personalities > Philippines.
Mass media and business > Philippines.