Practical marketing for the academic library

Practical marketing for the academic library

"This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice"--Provided by publisher.

Bibliographic Details
Main Authors: Villamor, Stephanie Espinoza (Author), Shotick, Kimberly (Author)
Format: Book
Language:English
Published: Santa Barbara, California Libraries Unlimited, an imprint of ABC-CLIO, LLC [2022]
Subjects:
Academic libraries > Marketing.
Academic libraries > Public relations.
Libraries and colleges.
Academic libraries > United States > Case studies.