Awareness and perception on greenwashing of selected Filipino consumers in Metro Manila

Awareness and perception on greenwashing of selected Filipino consumers in Metro Manila

Consumers demand sustainability in clothing business practices due to the industry’s environmental impact, but some brands use deceptive marketing strategies, known as "greenwashing," to appear sustainable. This study analyzed the awareness and perception of selected Filipino consumers on...

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Bibliographic Details
Main Author: Recillo, Aeris Gabrielle R. (Author)
Other Authors: Oxales, Sarah Angelica (thesis adviser.)
Format: Thesis
Language:English
Published: Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Subjects:
Greenwashing > Philippines > Metro Manila.
Clothing trade > Sustainable methods > Philippines > Metro Manila.
Fashion > Philippines > Metro Manila.
Online Access:Available for University of the Philippines Diliman via Digital Archives. Click here to access