Influence of sales promotions on online purchase decisions and post-purchase evaluations of young adults in NCR

The widespread use of online sales promotion, as a result of the rapid growth of ecommerce in the Philippines, has been attracting consumers to purchase products regularly and abundantly. However, it is still unclear which specific benefits of sales promotions have the strongest influence on consume...

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Bibliographic Details
Main Author:	Licerio, Julia Andrea P. (Author)
Other Authors:	Chua, Consuelo T. (thesis adviser.)
Format:	Thesis
Language:	English
Published:	Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Subjects:	Electronic commerce > Philippines > National Capital Region. Consumers' preferences > Philippines. > National Capital Region.
Online Access:	Available for University of the Philippines Diliman via Digital Archives. Click here to access