Invisible hand media in corporate synergy

Invisible hand media in corporate synergy

It was the late 1940s, the time of the sugar slump in the Philippines, Filipino hacienderos were losing out to their European counterparts in the American sugar market. Eugenio Lopez Sr., a sugar baron from Negros Occidental and forbear of the Lopez clan, acquired the Manila Chronicle. Through the...

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Bibliographic Details
Main Author: Bautista, Kerlyn, Gatchalian (Author)
Other Authors: Teodoro, Luis V. (adviser.)
Format: Thesis
Language:English
Subjects:
Mass media > Objectivity.
Mass media and propaganda > Philippines.
Mass media and business > Philippines.