Services marketing people, technology, strategy

Services marketing people, technology, strategy

Bibliographic Details
Main Authors: Wirts, Jochen (Author), Lovelock, Christopher H. (Author)
Format: Book
Language:English
Published: New Jersey World Scientific [2022]
Edition:Ninth edition.
Subjects:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.