Media selling digital, television, audio, print and cross-platform
Updating the 4th Edition of Media Selling, published in 2009, has been challenging because of the exponential changes in the media, especially in digital advertising, which in 2016 toppled television as the number-one advertising medium, and in the time since the 4th Edition, Google and Facebook hav...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley Blackwell
c2020.
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| Edition: | Fifth edition. |
| Subjects: |