Analysis of S-commerce purchasing experiences of Filipino fabric consumers during the Covid-19 pandemic

Analysis of S-commerce purchasing experiences of Filipino fabric consumers during the Covid-19 pandemic

The Covid-19 pandemic, which started in 2020, limited the mobility of people outside of their homes and quarantine areas which caused consumers to shift towards shopping online making online selling platforms popular. Just like many other industries, the apparel and textile industry was greatly affe...

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Bibliographic Details
Main Author: Malubag, Allysa Margarette (Author)
Other Authors: Lumawig, Maria Josephine T. (thesis adviser.)
Format: Thesis
Language:English
Published: Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Subjects:
Textiles fabrics > Philippines.
Consumer behavior > Philippines.
COVID-19 Pandemic, 2020- > Philippines.
Electronic commerce > Philippines.
Filipino consumers.