Strategic public relations writing proven tactics and techniques

Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic...

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Bibliographic Details
Main Authors: Eggensperger, Jim (Author), Salvatore, Jeanne (Author)
Format: Book
Language:English
Published: New York, NY Routledge 2022.
Subjects: