Consumer behaviour in tourism
Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of t...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London, New York, NY
Routledge/Taylor & Francis Group
2021.
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| Edition: | Fourth edition. |
| Subjects: |