Handbook of research on new product development

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into u...

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Bibliographic Details

Other Authors:	Golder, Peter N. (Editor), Mitra, Debanjan (Editor)
Format:	Electronic Resource
Language:	English
Published:	Cheltenham, UK, Northampton, MA Edward Elgar Publishing [©2018]
Subjects:	New products. Product design.
Online Access:	Click here to access