Understanding consumer decision making the means-end approach to marketing and advertising strategy

Understanding consumer decision making the means-end approach to marketing and advertising strategy

Bibliographic Details
Other Authors: Reynolds, Thomas J. 1947-, Olson, Jerry C. 1944-
Format: Book
Language:English
Published: Mahwah, N.J. L. Erlbaum 2001.
Subjects:
Consumer behavior.
Marketing > Management.