Phillips and Duncan's Marketing principles and methods

Bibliographic Details
Main Author:	Phillips, Charles Franklin 1910-
Other Authors:	Duncan, Delbert J. (joint author.), Carman, James M., Uhl, Kenneth P.
Format:	Book
Language:	English
Published:	Homewood, Ill. R. D. Irwin 1973.
Edition:	7th ed.
Subjects:	Marketing.