Conceptual readings in the marketing economy

Bibliographic Details
Main Author:	Narver, John C. (comp.)
Other Authors:	Savitt, Ronald (joint comp.)
Format:	Book
Language:	English
Published:	New York Holt Rinehart and Winston, [1971]
Series:	Holt, Rinehart and Winston marketing series
Subjects:	Marketing > Addresses, essays, lectures.