Advertising principles, problems, and cases

Advertising principles, problems, and cases

Bibliographic Details
Main Author: Dirksen, Charles J.
Other Authors: Kroeger, Arthur 1908- (joint author.), Nicosia, Francesco M. (joint author.)
Format: Book
Language:English
Published: Homewood, Ill. R. D. Irwin 1977.
Edition:5th ed.
Subjects:
Advertising.
Advertising > Case studies.