Marketing research in a marketing environment

Bibliographic Details
Main Author:	Dillon, William P.
Other Authors:	Madden, Thomas J. (joint author.), Firtle, Neil H. (joint author.)
Format:	Book
Language:	English
Published:	Burr Ridge, Ill. Irwin c1994.
Edition:	3rd ed.
Series:	Geophysical monograph 124
Subjects:	Marketing research.