Intercultural Public Relations Realities and Reflections in Practical Contexts

Intercultural Public Relations Realities and Reflections in Practical Contexts

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations c...

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Bibliographic Details
Other Authors: Ni, Lan (Editor), Schlupp, Qi Wang (Editor), Sha, Bey-Ling (Editor)
Format: Book
Language:English
Subjects:
Public relations.
Intercultural communication.