The effect of greenwashing awareness on consumer behaviour towards organically-labelled foods among generation Z Filipinos
The growing concerns of consumers on the environment, food safety, animal welfare, and human health have resulted in the increase in the interest and demand for organically-produced foods. However, with the rise of the green market, some companies capitalize on this opportunity for their personal in...
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| Format: | Thesis |
| Language: | English |
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Quezon City
College of Home Economics, University of the Philippines Diliman
2023.
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