Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy
otal Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title p...
| Main Author: | |
|---|---|
| Format: | Electronic Resource |
| Language: | English |
| Published: |
Amsterdam
Butterworth-Heinemann,c[2008]
|
| Edition: | Third edition. |
| Subjects: | |
| Online Access: | Available for University of the Philippines Baguio - Institute of Managmement.Click here to access |