Spaces for stardom urban spatial practice and the feminization of Flânerie in the SMDC advertising campaign

Spaces for stardom urban spatial practice and the feminization of Flânerie in the SMDC advertising campaign

This paper explores spatial practice and social ordering in the advertising campaign of the SM Development Corporation (SMDC)?the country?s largest real estate developer. Through print, outdoor, and video materials, viewers are invited to ?Live like a star!? in any of SMDC?s 16 high-rise condominium...

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Bibliographic Details
Main Author: Sarmiento, Maria Alicia A. (Author)
Format: Analytics
Language:English
Published: 2013.
Subjects:
Advertising campaigns.
Cosmopolitanism.
Women's employment.
SM Development Corporation.
Online Access:https://forms.gle/KZjBv7aRtY6jiL5E9