Discrepancy, involvement, and attitude change
To test contradicting predictions of two theories of attitude change (Festinger's cognitive dissonance theory and Hovland, Harvey, and Sherif's assimilation-contrast theory) the level of discrepancy in an expirement similar to Zimbardo's was extended to the most objectionable level. A...
| Published in: | Philippine Journal of Psychology Vols.4, no. 1, June 1971. |
|---|---|
| Main Author: | |
| Format: | Analytics |
| Language: | English |
| Published: |
[Metro Manila]
Psychological Association of the Philippines
1971.
|
| Subjects: |