Islamic perspectives on marketing and consumer behavior planning, implementation, and control

Islamic perspectives on marketing and consumer behavior planning, implementation, and control

"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"-- Provided by publisher.

Bibliographic Details
Other Authors: Rishi, Bikramjit 1978- (Editor)
Format: Electronic Resource
Language:English
Published: Hershey, PA Business Science Reference, an imprint of IGI Global [2015]
Subjects:
Consumer > Research > Islamic countries.
Marketing > Islamic countries.
Consumer behavior > Islamic countries.
Electronic books.
Online Access:https://bit.ly/3lblBFl