Popular music as promotion music and branding in the digital age
Business-as-usual has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges, and what is at stake for mu...
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| Format: | Book |
| Language: | English |
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Cambridge, UK
Polity Press
2017.
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