Marketing research an applied orientation

Marketing research an applied orientation

Bibliographic Details
Main Author: Malhotra, Naresh K. (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey Pearson Education, Inc. [2010]
Edition:Sixth edition.
Subjects:
Marketing research.
Marketing research > Methodology.
Marketing research > Case studies.
Marketing research > Methodology > Case studies.