Principles of marketing an Asian perspective

Principles of marketing an Asian perspective

Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Author), Ang, Swee Hoon (Author), Tan, Chin Tiong (Author), Yau, Oliver Hon-Ming (Author), Leong, Siew Meng (Author)
Format: Book
Language:English
Published: Harlow, Essex, England Pearson Education Limited [2017]
Edition:Fourth edition.
Subjects:
Marketing > Asia.