Marketing strategy for the creative and cultural industries

Marketing strategy for the creative and cultural industries

Bibliographic Details
Main Author: Kolb, Bonita M. (Author)
Format: Book
Language:English
Published: Abingdon, Oxon, [England] Routledge 2016.
Series:Mastering management in the creative and cultural industries
Subjects:
Arts > Marketing.
Performing arts > Marketing.
Cultural industries > Management.