Ads to icons how advertising succeeds in a multimedia age

Ads to icons how advertising succeeds in a multimedia age

The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of adv...

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Bibliographic Details
Main Author: Springer, Paul (Author)
Format: Electronic Resource
Language:English
Published: London Kogan Page [2009]
Edition:Second edition.
Series:IG library
Subjects:
Advertising > Case studies.
Advertising campaigns > Case studies.
Electronic books.
Online Access:Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/KOGANB0000426.html. Click here to request