A practitioner's guide to public relations research, measurement and evaluation

This volume introduces the reader to the world of research and public relations research in particular. It takes a best practices approach--one that focuses on taking the appropriate method and rigorously applying that method to collect the data that best answer the objectives of the research. It al...

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Bibliographic Details

Main Authors:	Stacks, Don W. (Author), Michaelson, David (Author)
Format:	Electronic Resource
Language:	English
Published:	New York, N.Y. Business Expert Press [2010]
Series:	Public relations collection IG library
Subjects:	Public relations > Research. Electronic books.
Online Access:	Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/BEPB0000040.html. Click here to request