The CRM project management handbook building realistic expectations and managing risk

Stresses a back-to-basics approach that favors tactical rather than strategic customer relationship management (CRM). Identifies the common stumbling blocks that threaten all CRM projects and proposes practical solutions to get around them. Identifies critical success factors and risk factors, and f...

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Bibliographic Details

Main Author:	Gentle, Michael 1957- (Author)
Corporate Author:	Gale Group
Format:	Electronic Resource
Language:	English
Published:	London Kogan Page 2002.
Series:	Gale virtual reference library
Subjects:	Customer relations > Management. Electronic books.
Online Access:	Available for University of the Philippines Baguio via Gale Virtual Reference Library. Click here to access