Do mothers know best? a study on the influence of TV ads on the food purchasing decisions of mothers for their children in Baguio City

Do mothers know best? a study on the influence of TV ads on the food purchasing decisions of mothers for their children in Baguio City

Bibliographic Details
Main Authors: Acosta, Ma. Angela G. (Author), Gomez, Razelle Anne B. (Author), Naniong, Nailah Jae L. (Author)
Format: Thesis
Language:English
Published: 2016.
Subjects:
Television advertising > Philippines > Baguio City.
Purchasing > Philippines > Baguio City.
Advertising and mothers > Philippines > Baguio City.
Online Access:https://drive.google.com/a/up.edu.ph/file/d/0B4z4dtp29sZ7TV9DT0w0ZFBkQ2c/view?usp=sharing