Modifying socially-conscious behavior the foot-in-the-door technique
The results of a field experiment conducted to test the effectiveness of a behavioral influence strategy predicated on self-perception theory in producing persistent behavior change is reported here. The findings demonstrate the efficacy of this approach, but provide only modest support for the self...
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| Format: | Analytics |
| Language: | English |
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[Oxford]
Oxford University Press
©1977.
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