The positioning of rhetorical and non-rhetorical questions and the use of self-referencing in print advertising
This research examines the use of questions in advertising through a content analysis of magazine print ads. Three variables are examined: question type (rhetorical vs. non-rhetorical), position (pre-argument vs. post-argument) and self-referencing (present vs. absent). Results reveal that rhetorica...
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| Format: | Analytics |
| Language: | English |
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©1991.
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