Cognitive and social comparison processes in brainstorming
This brainstorming experiment assessed the extent to which idea exposure produced cognitive stimulation and social comparison effects. One hundred and sixty participants were exposed to either a high or low number of common or unique ideas. The participants likelihood of engaging in social compariso...
Main Authors: | , |
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Format: | Analytics |
Language: | English |
Published: |
Elsevier Inc.
©2004.
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