The persuasive strategies of online advertisements and their effect on purchase decisions of consumers
The study focused on four online advertisements that are found on Facebook. The researchers selected the online advertisement that deliberately shows a specific advertising strategy of Hugh Park. The strategy in each advertisement was assessed to determine the effective strategies that can be used i...
| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014.
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| Subjects: |