Ingredient branding making the invisible visible

Ingredient branding making the invisible visible

Bibliographic Details
Main Authors: Kotler, Philip (Author), Pfoertsch, Waldemar (Author)
Format: Book
Language:English
Published: Heildelberg, Germany Springer ©2010.
Subjects:
Branding (Marketing)
Branding (Marketing) > Case studies.
Brand name products.
Brand name products > Case studies.