Advertising principles and practice

Bibliographic Details
Main Authors:	Wells, William 1926- (Author), Burnett, John 1944- (Author), Moriarty, Sandra E. (Author)
Other Authors:	Pearce, Charles
Format:	Book
Language:	English
Published:	Englewood Cliffs, New Jersey Prentice Hall, Inc. c1989.
Subjects:	Advertising.