Cases and classics in marketing management

Cases and classics in marketing management

Bibliographic Details
Main Authors: Tootelian, Dennis H. (Author), Gaedeke, Ralph M. (Author)
Format: Book
Language:English
Published: San Diego, Calif. Harcourt Brace Jovanovich Publishers c1986.
Subjects:
Marketing > Management. > United States.
Marketing > Management > Case studies. > United States.