Marketing management an Asian perspective

Bibliographic Details
Main Authors:	Kotler, Philip (Author), Ang, Swee Hoon (Author), Leong, Siew Meng (Author), Tan, Chin Tiong (Author)
Format:	Book
Language:	English
Published:	Singapore Prentice Hall 1996.
Subjects:	Marketing > Management. Marketing > Management. > Asia.