Cases in marketing management

Cases in marketing management

Bibliographic Details
Main Authors: Bernhardt, Kenneth L. 1944- (Author), Kinnear, Thomas C. 1943- (Author)
Format: Book
Language:English
Published: Plano, Texas Business Publications, Inc. 1988.
Edition:Fourth edition.
Subjects:
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.