American Marketing Association toolbox selecting the right products and services.

American Marketing Association toolbox selecting the right products and services.

Bibliographic Details
Main Author: Parmerlee, David (Author)
Corporate Author: American Marketing Association
Format: Book
Language:English
Published: Lincolnwood, Illinois NTC Business Books ©1993.
Subjects:
Marketing > Management > Data processing.
Product management > Data processing.
Strategic planning.