Marketing challenges cases and exercises

Marketing challenges cases and exercises

Bibliographic Details
Other Authors: Lovelock, Christopher H. (Editor), Weinberg, Charles B. (Editor), Claxton, John D. (Editor)
Format: Book
Language:English
Published: New York McGraw-Hill Book Company ©1989.
Edition:Second edition.
Series:McGraw-Hill series in marketing
Subjects:
Marketing > Problems, exercises, etc.