Applications in basic marketing clippings from the popular business press

Applications in basic marketing clippings from the popular business press

Bibliographic Details
Other Authors: McCarthy, E. Jerome (Editor), Perreault, William D. (Editor)
Format: Book
Language:English
Published: Homewood, Illinois Richard D. Irwin ©1991.
Edition:[Second edition].
Subjects:
Marketing > Periodicals.
Marketing > Management > Periodicals.