Psychological principles of marketing and consumer behavior

Psychological principles of marketing and consumer behavior

Bibliographic Details
Main Author: Britt, Steuart Henderson 1907- (Author)
Format: Book
Language:English
Published: Lexington, Massachusetts Lexington Books ©1978.
Subjects:
Marketing > Psychological aspects.
Advertising > Psychological aspects.
Motivation research (Marketing)
Consumers > Psychology.