Sales forecasting management a demand management approach

Sales forecasting management a demand management approach

Bibliographic Details
Main Authors: Mentzer, John T. (Author), Moon, Mark A. 1955- (Author)
Format: Book
Language:English
Published: Thousand Oaks, California Sage Publications, Inc. ©2005.
Edition:Second edition.
Subjects:
Sales forecasting > Management.
Marketing research > Management.