Cases in marketing management and strategy an Asia-Pacific perspective

Cases in marketing management and strategy an Asia-Pacific perspective

Bibliographic Details
Main Authors: Quelch, John A. (Author), Leong, Siew Meng (Author), Ang, Swee Hoon (Author), Tan, Chin Tiong (Author)
Format: Book
Language:English
Published: Singapore Prentice Hall ©1996.
Subjects:
Marketing > Asia > Case studies.
Marketing > Asia > Management > Case studies.