Marketing management a strategic, decision-making approach

Marketing management a strategic, decision-making approach

Bibliographic Details
Main Authors: Boyd, Harper W. Jr (Author), Walker, Orville C., Jr (Author), Mullins, John (Author), Larreche, Jean-Claude (Author)
Format: Book
Language:English
Published: New York McGraw-Hill/Irwin ©2002.
Edition:Fourth edition.
Series:The McGraw-Hill/Irwin series in marketing
Subjects:
Marketing > Management.