Broadcast/cable programming strategies and practices

Bibliographic Details
Main Author:	Eastman, Susan Tyler
Other Authors:	Head, Sydney W., Klein, Lewis 1927-
Format:	Book
Published:	Belmont, Calif. Wadsworth c1989.
Edition:	3rd ed.
Series:	Wadsworth series in mass communication
Subjects:	Television programs > Planning. Radio programs > Planning. Cable television > Planning.