Marketing management text and cases

Marketing management text and cases

Bibliographic Details
Main Authors: Lal, Rajiv (Author), Quelch, John A. (Author), Rangan, V. Kasturi (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 2005.
Series:McGraw-Hillseries in marketing
Subjects:
Marketing > Management.
Marketing > Management > Case studies.