Marketing management knowledge and skills

Marketing management knowledge and skills

Bibliographic Details
Main Authors: Peter, J. Paul (Author), Donnelly, James H. Jr (Author)
Format: Book
Language:English
Published: Boston, Mass. McGraw-Hill/Irwin ©2004.
Edition:7th edition.
Series:McGraw-Hill/Irwin series in marketing.
Subjects:
Marketing > Management.
Marketing > Management > Case studies.