Marketing management knowledge and skills

Marketing management knowledge and skills

Bibliographic Details
Main Authors: Peter, J. Paul (Author), Donnelly, James H. Jr (Author)
Format: Book
Language:English
Published: Boston, Massachussetts Irwin/McGraw-Hill 2001.
Edition:6/e.
Series:Irwin series in marketing
Subjects:
Marketing > Management.
Marketing > Management > Case studies.